Australia’s newest mental health charity Gotcha4Life has been officially launched this week, marking the start of a new era in the protection of men’s wellbeing. And already, a million people have heard the message.

Businessmen Mike Charter and Gareth Pike have teamed up with media personality Gus Worland, who has conducted interviews right across the country, spreading hope for a brighter future for our men.

“I’ve done no less than 20 interviews on regional and capital city stations around Australia,” says Gus, ‘to let as many people as possible know why its important we support this charity and take urgent action to save lives.”

Statistics show six Australian men take their own lives every day. Gotcha4Life aims to stem the tide with a multi-pronged approach, starting with the Man Hug.

“I want men to let their mates know it’s OK to have a serious discussion when things aren’t going well. We all need to debrief at some stage so let your friends know they have your back. That they’ve Gotcha4Life, then seal it with a Man Hug!

Other practical steps being taken by Gotcah4Life include Lifeline Counselling scholarships, funding start-ups in the mental health sphere, conducting in-school programs aimed at smashing male stereotypes, and embarking on a communication and education campaign to let men know where to find help.