We purposely impact those in need.  We apply a 5 step process to determine where to allocate our resources and seek Advisory Board counsel based on the following 5 steps to success:

1. Start by understanding the problem/opportunity – which includes discussions with stakeholders to explore the challenges/opportunities

2. Analyse and develop solutions

3. Develop financial plan with impact requirements

4. Execute and implement

5. Deliver amazing results and positive outcomes



Gotcha 4 Life is the public brand and image to represent our mission to improve men’s mental health.  The registered charity is under the legal entity called AVAAL4 Life Foundation Ltd.   Gotcha 4 Life is a trademark of AVAAL 4 Life Foundation Ltd.

Gotcha 4 Life is led by the Board of Directors – Gareth Pike, Mike Charter and Gus Worland.  Specific resources are also utilised when needed to tackle specific challenges.

Gotcha 4 Life/AVAAL 4 Life Foundation Ltd is a Registered Charity with the Australian Charities and Not-for-profits Commission (ACNC) and has Australian Tax Office approved Tax Exempt status and Deductible Gift Recipient (DGR) Status.

Donations of at least $2 to Gotcha 4 Life/AVAAL 4 Life Foundation Ltd are tax deductible, as AVAAL 4 Life Foundation Ltd is endorsed by the Australian Tax Office as a deductible gift recipient (DGR) organisation. Retain proof of donation for your deduction.

Gotcha 4 Life complies with the governance standards applied by Australian Charities and Not-for-profits Commission (ACNC) which can be found here (link to:

Gotcha 4 Life seeks to raise and appropriate funds/resources in accordance with the following criteria:

– Strategy: clear strategic goals and demonstrable outcome-orientated measures. We track the effectiveness of our project efforts against our mission and risks related to the ongoing operation.

– Outcomes: We report against realistic, measurable and achievable goals and outcomes, including societal impact of our projects.

– Capability: We focus on projects where we have the skillset or we can mobilise resources to efficiently deliver.

– Leadership: We consult appropriately with key stakeholders to understand the external environment including public policy, government, other organisations working within the sector, and the community.

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